Porsche boss roars to top of motor industry

Michael Woodhead meets Wendelin Wiedeking and explains why he is our Businessman of the Year

SITTING on his pristine Porsche tractor ploughing his potato field, Wendelin Wiedeking looks every inch a south German gentleman farmer. Watching him in his local tucking into his schnitzel, drinking Pils beer and joking with the landlord that a buxom barmaid would draw more business than the two waiters he employs, you would be convinced of it.

Wiedeking has attracted many epithets in his life and Herr Dr Wiedeking the Jolly Farmer would be among the mildest. He is better known as the Rambo of the German motor industry, the man with the sharp tongue and swift temper whose oft-repeated phrase “you had better take care” is not a sign of comradely concern but carries the same overtones as Don Corleone making someone an offer he can’t refuse.

” He is a man who has never known failure.”
“I am sometimes very hard, also on myself. Otherwise I’m not the type to sit in the corner and whine when something goes badly,” he said. “I sometimes shout – but never without reason. When I find out that someone hasn’t done what they told me they would, then I take action. I don’t have trouble calling a spade a spade.”

Read the rest of this very interesting farmer who saved Porsche into revival.http://business.timesonline.co.uk/tol/business/movers_and_shakers/article3107376.ece

Maybe this approach to business is what has earned him the right to Business Man of the Year.
This story can say the same about the of owner Ron Sturgeon owner of DFW Elite Auto Rental, DFW Elite Car Club, and DFW Elite Toy Musuem.