If you thought the Dallas Cowboys had a disappointing season last year, consider this. Maserati has suffered 17 losing years in a row. According to an article on the exotic car market that appeared in the Wall Street Journal, Maserati is poised to be profitable next year thanks largely to sales of the Quattroporte.
The company credits some of its success to smart product placement choices approved by CEO Jim Selwa. (The OC, Desperate Housewives, The Sapranos)The article talks about some pretty interesting opinion research among exotic car buyers who regard the brand as above BMW and Mercedes and more in the category of Aston Martin and Ferrari.
I was especially interested in the table at the end of the article that shows some comparative data on sales figures from 06 to 07. Looks like Maserati is on the upswing.
http://online.wsj.com/article/SB118124380404828123.html?mod=googlenews_wsj
Maybe a Quattroporte will land at a Dallas exotic car rental company someday soon!
