GM BETS ON 2010 CAMARO
Dust off the REO Speedwagon T-shirts and acid washed jeans, the Camaro is back. Unfortunately, the new Camero won’t come standard with Megan Foxx.
In an attempt to spur flagging car sales, GM is releasing the 2010 Camaro. GM executives are optimistic that the Camero will play a key role in restoring GM to its former place in the pantheon of automakers.
The sporty 2010 Camaro will be available as a 3.6L LS or LT with a 300 hp V6 or in the 400 hp SS model with a 6.2L V8. MPG in the 20s. Not Prius-like, but the target demographic for the new Camaro doesn’t wear Berkies or buy organic and isn’t worried about the polar bears.
Forgive me, I digress.
The Camaro concept created a sensation at the 2006 Detroit Auto Show. Camaro5 has good picture of the production model of the Camero. Notable changes: the addition of the B pillar.
Some auto industry observers think that the new Camaro will not play a large role in GM’s resurgence. They think that increased fuel costs will drive buyers irresistibly toward smaller, less powerful cars.
GM does not think so, nor do I. Jim Peper, Chevrolet’s General Manager states “[a] vehicle like the new Camaro is a very emotional purchase.”
Certainly, the V8 SS Camaro is more appealing as a daily driver in a world of $2 gas than right now, but the nameplate has appeal to those who remember the original. Many who drove a Camaro in high school in the 80s (or wished they did) now have the disposable income for a fun weekend car.
I believe the 2010 Camaro will do well with the mid-lifers because of nostalgia. It should also get its share of buyers among younger drivers looking for a car that’s exciting to drive.
“Chevrolet has made some fantastic muscle cars. The new 2010 Camaro is a great way for people who weren’t old enough to drive when the Camaro was in its heyday to experience the thrill of driving a 400HP V8,” says Tom Warren, GM of DFW Elite Car Club.
Many car enthusiasts are finding ways to drive a variety of the latest sports cars without owning them. Car sharing clubs deliver a means for enthusiasts to drive dream cars without the hassles of ownership or maintenance.
DFW Elite Car Club in Dallas-Fort Worth bills members monthly for access to a fleet of more than 25 dream cars. To locate a car sharing club in your city, visit http://www.exoticcarclubs.com.
“Variety is the spice of life and a car club lets members enjoy more of the best cars in the world from Ferrari, Bentley, Aston Martin—without ever worrying about depreciation, maintenance, storage, or any of the other direct or indirect costs of ownership,” says Tom Warren.
Written by G.D. Gregory. If you are interested in having me write stories for you or seeing my portfolio, please contact me at ggpsu@yahoo.com.
Eric on July 23rd 2008 in Exotic Car Rental