Do Product Placement Deals in Movies Pay Dividends for Luxury and Exotic Car Makers?
I have to admit that I have wasted hours watching movies this summer. It’s my wife’s first full year as a teacher and, well, she is making the most of having summers off by making sure that I see my share of summer flicks.
It’s been fun to watch for auto company product placements in this summer’s flicks.
I’ve blogged previously about GM and the Transformers movie, so it was with some interest I read an article by Karl Greenberg in Media Post Daily about Ford’s new deal with BET and Miramax to put their luxury and sports cars in upcoming movies.
The deal goes beyond product placement and actually allows Ford to get their products written in and to have more control over how their products fit into the story.
I suppose somehow these branding/placement campaigns translate into sales, but I’m not really inclined to go buy a Ford Fusion because it made it into Evan Almighty or Man of the Year starring Robin Williams. At least not at a level I think about.
Do you think these product placement and creative deals are really worth the money that automakers pay for them?
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=64760&Nid=32760&p=372271
Would you be more likely to buy a Shelby Mustang because you saw one in Will Smith’s upcoming “I am Legend”?
Eric on July 31st 2007 in Exotic Car Rental