Honda and Toyota Disagree About the Future of Exotic Cars
What do you see as the future of exotic vehicles? According to Honda, exotic cars are so last year.

“Sure, there are folks who like that ‘vroom’ of the engine out of nostalgia,” Honda President Takanobu Ito told Reuters. “But those people are stuck in the past.”
As the world’s second largest carmaker, Honda certainly knows a thing or two about making vehicles. Almost 1.3 million Honda vehicles were sold in the U.S. in 2008, but there’s someone out there who has the upper hand.

Toyota, the world’s number one automaker, disagrees about the future of exotic vehicles. On Wednesday, at the Tokyo Motor Show, Toyota revealed its newest entry into the elite car market.
The Lexus LFA is a sports coupe with impressive performance statistics. The new vehicle sports a V10 engine, capable of reaching 200 miles per hour and producing 553 horsepower. Toyota plans a limited production run for the LFA, which has a retail price of $375,000.
“It’s our mission as automakers to offer cars that possess the ‘fun’ spirit that should be at the base of any car,” said Toyota President Akio Toyoda.
Honda had been planning to release a similarly impressive vehicle at the Tokyo Motor Show, but the automaker abandoned plans for the new exotic vehicle in the wake of the global economic crisis and changing customer priorities.
“The era of V10 engines is gone,” Ito told Reuters.
Exotic car fans may disagree. For certain, sales of exotic vehicles have been hit hard by the current economic situation. Instead of struggling with astronomical car payments, expensive fuel costs, and costly maintenance, many consumers are choosing exotic car rental.
Exotic car rental gives car fans a chance to drive their dream car without the financial and practical downside of owning an exotic car. In addition to the challenge of affording their vehicles, exotic car owners need to find secure exotic car storage and get a great deal on insurance.
For many, it simply makes more sense to rent an exotic car or join an exotic car sharing club, but that doesn’t mean exotic cars are headed toward extinction.
Toyota is already receiving orders for the Lexus LFA, and the first of these exotic cars will reach consumers at the end of 2010.
Kate Miller-Wilson is a professional freelance writer, specializing in content related to cars, crafts, genealogy, and parenting.
Eric on October 21st 2009 in Exotic Car Rental








