I’m learning more and more about automotive marketing. Check out this pic for the “ultimate boys toy”.
To announce the launch of the Hummer H3 over in the UK, Check out the “1:1 scale†and “real roaring engine noisesâ€. 
If you like this Hummer then you like then you want go to DFW Elite Auto Rental and drive the H2 Armored Hummer.Â
Now thats the real “Ultimate Boys Toy”
You got to love marketing’s original thinking out of the box or maybe in the box in this creative piece.