The rich and famous who have a taste for expensive and exotic cars will be offered a new shopping experience at the North American International Auto Show next month. After media day is over and the press clears out Jan. 13, Cobo Center, or at least a part of it, will be turned into “The Gallery.â€
Luxury automakers Bentley Motors, Ferrari, Lamborghini, Maserati, Maybach and Rolls Royce will have designers and executives on hand at their displays to answer questions from potential customers. There also will be food and live music.
“This unique event was designed for those individuals who favor high-end, luxury vehicles and wish to have a special preview of the elite vehicles on display,†said Carl Galeana, senior co-chairman of the Detroit show.
About 200 invitations have gone out, organizers said.
One company that won’t be there is Porsche. The sports-car maker pulled out of the Detroit show this year, saying the show doesn’t make economic sense because Porsche doesn’t sell enough cars here.