DETROIT — Lamborghini on Thursday tipped its hand about what it plans for the upcoming 2008 North American International Auto Show, and it’s all about a striking new color palette designed to help buyers personalize their vehicles.
The most eye-popping shade is a new shade of light blue called “Blu Cepheus,” which will be available in the Lamborghini personalization program. Lamborghini says the pale blue color is “inspired by the purity and transparency of polar ice.” It also notes that the blue tone is “one of the most glamorous shades in fashion today.”
 
Lamborghini is also veering away from shiny tones, opting instead to be a trendsetter with matte finishes. The Gallardo Spyder will be shown in “Ad Personam” matte brown paint paired with a cabin in a new shade of brown Alcantara called “Marrone Gaia.”
Another showstopper is likely to be the leather picked for the interiors of the Murciélago LP640 Roadster: an untreated hide said to be “inspired by the natural leather found on horse saddles and leads to natural changes in color over time,” Lamborghini said in a statement.
The whole thrust of Lamborghini’s effort in the Motor City centers around vehicle personalization, part of the company’s Ad Personam personalization program. “Exclusivity” is the buzz word here.
“Lamborghini is strongly focusing on the Ad Personam personalization program due to the importance of offering customers the widest range of possibilities for individualizing their cars,” said Stephan Winkelmann, Automobili Lamborghini’s president and CEO. “This allows them the ability to reflect their own personality and style. Many of our customers take advantage of this program as a tool for owning an even more exclusive Lamborghini.”
What this means to you: With Lambo stepping up its personalization program, you’ll never have to see yourself coming and going on the freeway again. — Anita Lienert, Correspondent