According to sportscars.net, the 2007 Dodge Demon “is a compact, nimble roadster with an attitude, a perfect balance of classic sports car proportion and simplicity blended with modern design and performance.” While drawing comparisons to the Dodge Viper and classic British sports cars, the Demon is designed to be an attainable dream car.
The main character line flows up and over the front wheel, then drops diagonally to an angular color-keyed vent on the rear fender and the compound rear fender surface curves up and over the rear wheel. The resulting muscular fender form projects boldly beyond the main body, underscoring that the Dodge Demon concept is a rear-wheel-drive machine.
Up front, the signature Dodge crosshair grille is stuffed into an aggressive, menacing, trapezoidal opening that thrusts boldly forward. Featuring an open-spoke design, the wheels are pushed to the corners of the body for a dramatic stance and capable performance. The 19-inch brushed aluminum wheels are set into assertive, asymmetrical openings that reprise the body’s playful combination of curves and planes.
“The interior of the Dodge Demon is purposely functional, not frivolous,” said Dan Zimmermann – Dodge Demon Principal Interior Designer. The steering wheel employs an aluminum open-spoke design with each of the three spokes intersecting the small circular hub for a timeless sports car look. The four-gauge cluster features classic white-on-black dials with graphics inspired by sports watches. The Dodge Demon’s seats feature contoured bolsters that are just high enough to provide support when cornering, yet do not hinder ingress or egress. Individual brushed aluminum and carbon fiber roll bars are positioned directly behind the bucket seats.
The Dodge Demon concept is an affordable Dodge sports car which merges brand cues of bold design and powerful performance with an open-air fun-to-drive attitude.
Information provided by DaimlerChrysler as found on sportscars.net.